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Terms

Terms for using this site and the framework for working together.

The consultation

The first consultation is free, lasts 45 minutes and is held online. It cannot be booked without a brief first, because the three answers are what we read beforehand. Afterwards we prepare a proposal with stages, timeline, deliverables and investment. A proposal is not a contract — work starts when both sides sign one.

Investment and payment

In the proposal we call the final figure the investment, because each amount stands for the value of one stage of the work. The payment schedule is set in each project's contract (50% up front, the rest as stages close). A quoted investment holds for 30 days.

If payment falls behind, the work stops, and final files are handed over only after full settlement. Costs such as font licences, photography and printing sit outside the design investment and come to you for approval before they are paid.

Your responsibilities

  • Give accurate, complete information about the brand and the project.
  • Give feedback and approvals within the agreed windows.
  • Make sure you hold the right to use whatever you hand us — images, texts, archives.

Ownership and the right to display

Three things, and they stay separate:

  • On full settlement, ownership of the final visual and verbal identity transfers to you.
  • The studio retains the right to show the project as its own work in its portfolio, on social media, at festivals and in articles, unless a written non-disclosure agreement (NDA) states otherwise.
  • The underlying methodology, process and design principles — independent of any single project — remain the intellectual property of the studio.

Project confidentiality

We do not disclose your non-public information or materials, and project collaborators are held to the same commitment. A written non-disclosure agreement (NDA) takes precedence over the right to display above.

Where files are kept, who can open them, how long they stay and how to ask for their deletion is set out on the privacy page.

Our position on AI in the design process

We use artificial intelligence only as a tool for early research, fast exploration of options and testing hypotheses; never as the source of a final creative decision. Cultural research, the definition of a brand's philosophy and design decisions are always made and signed by the human team. No final work is delivered without human review, editing and creative ownership.

This clause is about how we work. For what the website's chatbot does with your messages, see the privacy page.

The origin of cultural elements

Every cultural, historical or symbolic element in your identity comes with research and a stated origin. We do not use cultural elements without knowing their context and their meaning, and we do not build a design that rests on imitation. If an element arrives with an unclear origin, or without the right to use it, we look into it and decline it where necessary.

Ending the engagement

Either side can stop the work with written notice. Stages completed up to that day are paid for, and the deposit on a stage already begun is not refundable. Ownership of the work done transfers as set out under “Ownership and the right to display” above, only once that part is settled.

Limits of responsibility

The studio is responsible for the quality of the deliverables and for their match with the proposal and the contract.

Checking whether a name or mark can be registered as a trademark, and taking legal advice on it, is yours to do. The studio is not responsible for the performance of printers, contractors or third-party suppliers unless the contract says so explicitly.

The website chatbot's answers are first guidance — not a quote, not a formal commitment, not final advice. No figure, date or promise it gives binds the studio. A commitment is made only through a written proposal or contract.

Website content

The texts, case studies and visual elements of this website belong to the studio. They cannot be copied or republished without written permission. The site is offered as it stands, and we do not promise it runs without interruption.

Governing law, changes and contact

These terms are governed by the law of the country the studio operates from, and disputes are settled first through conversation and, where necessary, before the competent authority. The same law governs the privacy page.

Every change is announced on this page with a date and a new version number.

For questions about working together and about projects, write to us from the contact page.

Version 1 — last updated: 20 September 2026